Letter from the CEO

by | Aug 28, 2019 | Resources

Since inception, our vision for plnar has been centered on the very human elements of technology, and how artificial intelligence and augmented reality can help us work smarter, better and faster. We think we are pretty good at doing that, and a lot of people seem to agree. Our original AR dimensioning app has been downloaded more than 400,000 times since its launch in 2017 and has helped users complete thousands of projects.

Two years can be eons in technology startup time, and we have never stopped learning and growing since we launched the app. We have talked to countless organizations across the insurance industry and realized there were significant challenges and gaps to implementing virtual claims that we were perfectly suited to solve. Additionally, we brought on insurance executive and industry strategist Andrew Robinson to our Board of Directors in March, and his expertise has been an invaluable asset to our deepened understanding of the insurance industry. The more we dove in, the more we realized that we could offer something powerful, unique and essential to insurance companies—the ability to completely digitize and provide the completed context of interior properties and damages – a key requirement needed to make their dreams of virtual claims a reality.

Virtual claims are vital to the continued life and growth of insurance companies, especially because so many technology disrupters have made huge gains in what was once a conservative industry dominated by legacy leaders. Customers have more choice than ever, and extreme generational differences in service options can make insurers feel like it’s impossible to make everyone happy. Not to mention, operating costs continue to skyrocket with no signs of slowing down.

This is where plnar comes in. Our research, deep learning, technology expertise and development and strong leadership have culminated in our digital desk platform for interior property claims that enables digital desk adjusting and the self-service experience that consumers expect. They say the best things in life come in threes, and our digital desk adjustment platform enables self-service claims with a digital smartphone, generates complete data sets, including interactive 3D models, and puts the desk adjuster virtually in interior spaces with digital desk tools. This three-step approach helps insurance companies digitize their adjustment processes to deliver fully virtual claims and delight customers across the board.

The “secret sauce” to our digital desk platform is SmartPix, a first-of-its-kind dimensioning and modeling technology. We have recently announced a new version of this technology that puts desk adjusters virtually in interior spaces and allows the addition of in-photo measurements and up-to-date 3D models without time-consuming, expensive, back-and-forth exchanges with field resources.  By enabling digital desk adjustment with SmartPix, plnar allows adjusters to work faster by seeing the full context of an interior without ever leaving their desk.

This renewed vision and reinvigorated focus on bringing truly virtual claims to interior properties by enabling a digital desk platform for insurance companies is a natural evolution of our mission. At plnar, we do not avoid change if all our data, insight and learning tells us that change is needed for true innovation. After all, Winston Churchill once asserted that “to improve is to change; to be perfect is to change often.”

We are excited to enable virtual claims for interior properties with our digital desk platform because we know it is an essential step forward in making the insurance claims process better for insurance companies and their customers alike. Our promise to our clients (and Winston Churchill) is this—we will never stop pursuing perfection.


Andy Greff